In the beginning ...
It is clear in the inspired, infallible Word of God, that our Creator made the heavens and the earth. So to say that "we make beautiful lawns" is a bit of a stretch. More aptly put, "we take what God has created, in the way it was created, and we manipulate it in a way to make it all it can be." Further, we do that with the time and talent that this same Creator God gave us. So, it's all Him. We just charge a reasonable fee for it ;)
We are launching this new venture with great hopes and an unorthodox vision ... one that is more aligned with His way of thinking - we believe. As we endeavor to build yet another landscaping business in the Denton County area, we want to do a few things very differently, which we hope will make all the difference. Here are just a few:
Elevating the front line worker.
Our mowers, trimmers, blowers and landscapers - the front line at YardaBella - work very hard. It's hot out there in the outdoors of North Texas. As such, I believe they deserve to be given whatever they need to accomplish exceptional work and take home more for their families than with our peers in the industry. As such, we pay more. That makes it harder to compete, and makes our margins pretty slim, but it's the right thing to do.
Delighting the customer.
"If they ask you to go 1 mile, go with them 2 miles." (Matthew 5:41)
This verse is our quasi-mantra. If we see something that needs to be done, even if we weren't asked to do it, we will, and usually we'll do it for free. This is what makes the difference, we believe. Going the extra mile is rare these days ... but it won't be at YardaBella.
Doing it all, as unto Him.
Our front line guys, our managers and supervisors, and I aren't working primarily for YardaBella, but for Him. "Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving." (Collossians 3:23-24) To be direct, we're not working primarily for our customers either. And they should find that very reassuring - refreshing in fact. We all wish to please Him who made a way (The Way) for us. He is worthy of nothing less than a beautiful lawn.
And - as would be expected - while the individuals employed by Yarda Bella tithe (10% minimum), so does Yarda Bella itself.
YardaBella is a company that will be after God's own heart.
Greg Dean, Founder, YardaBella
Follower of Christ, husband, father of 3, business owner.